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Brand Guidelines

v11.04.21
Download Brand Kit

COLOR PALETTE

ORANGE

HEX: #FF5926
RGB: 255, 89, 38
CMYK: 0 / 80 / 92 / 0
PANTONE 165 C
Primary use: text, CTAs

LIGHT BLUE

HEX: #63778E
RGB: 99, 119, 142
CMYK: 66 / 47 / 32 / 5
PANTONE 1238 C
Primary use: 'Z' logo (light bg)

DARK BLUE

HEX: #464B53
RGB: 76, 89, 106
CMYK: 73 / 59 / 42 / 21
PANTONE 4139 C
Primary use: 'Z' logo (light bg)

WHITE

HEX: #FFFFFF
RGB: 255, 255, 255
CMYK: 0 / 0 / 0 / 0
PANTONE N/A
Primary use: text

GREEN

HEX: #94D845

RGB: 148, 216, 69
CMYK: 46 / 0 / 93 / 0
PANTONE 2285 C
Primary use: zIPS

TEAL

HEX: #12C4C2
RGB: 18, 196, 194
CMYK: 69 / 0 / 30 / 0
PANTONE 2397 C
Primary use: zDEFEND

GREY

HEX: #B2B2B3

RGB: 178, 178, 179
CMYK: 31 / 25 / 24 / 0
PANTONE COOL GREY 5C
Primary use: 'Z' logo (dark bg)

BLACK

HEX: #262C34
RGB: 38, 44, 52
CMYK: 78 / 68 / 56 / 60
PANTONE 4280 C
Primary use: text

TYPOGRAPHY

ARCHIVO
Typography is a key feature of the Zimperium identity. We’ve selected Archivo to refine our identity, guarantee enhanced legibility in all media, and reinforce our brand. The modern aesthetic allows increased legibility in body copy while still preserving our unique personality.

Download Archivo Font

ARCHIVO

abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890! @#$%^&*()<>?:”{}`{`

LOGO USAGE

The Zimperium logo is an instantly recognizable symbol of the brand. That’s why it’s important to use the logo as specified in these guidelines. Our logo is the combination of a simple and modern wordmark with an icon. The icon is a stylized ‘Z’. Please follow these guides to ensure the logo always looks its best.

ZIMPERIUM_Z_blue_trans

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